Artcaffe Market

Overview

Artcaffé Market brings the Artcaffé experience beyond the café and into the home.

From freshly baked bread and cakes to deli products, fresh produce, pantry essentials, flowers, plants and curated gift hampers, Artcaffé Market offers customers a broad range of products through its online store.

Clever helped build the digital commerce experience that brings this extensive catalogue together in one platform — making it easier for customers to discover products, shop online and choose how they receive their orders.

The Challenge

Artcaffé Market operates at the intersection of hospitality, food retail and convenience.

That creates a very different e-commerce challenge from selling a small, fixed catalogue of products.

The platform needed to accommodate a diverse product ecosystem — from cakes and pastries to fresh vegetables, deli products, flowers, plants, pantry goods and beverages — while keeping the shopping experience intuitive.

It also needed to account for the realities of physical retail.

Customers don’t simply need to know what is available. They need to know where it is available, how they can receive it and what options are available to them.

The challenge was therefore to create a digital storefront capable of supporting a complex retail operation without making the customer experience feel complex.

The Approach

We approached Artcaffé Market as a digital extension of the physical store network, rather than simply an online catalogue.

The experience was designed around three fundamental stages:

Discover → Shop → Fulfil

Customers can browse products by category, search for what they need, discover promotions and bundles, add products to their cart and select their preferred delivery or pickup experience.

The platform also allows the experience to adapt around the customer’s location and selected store.

This creates a more connected relationship between Artcaffé’s physical retail network and its digital storefront.

The Solution

A complete digital marketplace

We developed the Artcaffé Market platform on Shopify, creating a centralised e-commerce experience capable of supporting a broad and continually evolving product catalogue.

The platform currently organises products across categories including:

• Bakery
• Cakes
• Deli
• Fruits & Vegetables
• Flowers & Plants
• Pantry
• Coffee & Tea
• Cellar
• Beverages
• Butchery
• Gifts & Treats

This gives customers a structured way to navigate a catalogue that extends well beyond traditional café products.

Designed around real-world retail

One of the key considerations was connecting the online shopping experience to Artcaffé Market’s physical locations.

Customers can select a delivery location or store for pickup, while the platform uses location and store selection as part of the shopping journey.

This bridges the gap between digital commerce and physical retail.

Instead of treating the website as an isolated sales channel, the platform becomes another access point into the wider Artcaffé Market network.

Product discovery at scale

With a large catalogue, navigation becomes a product feature in itself.

We structured the experience around clear product categories, collections and search, allowing customers to move quickly from broad discovery to specific products.

The platform supports everything from individual grocery items to curated bundles and meal boxes, giving Artcaffé flexibility in how products are packaged and promoted.

Promotions and merchandising

The platform also provides space for Artcaffé to actively merchandise its catalogue.

Discounted products, bundles, seasonal offers, new arrivals and curated collections can be surfaced throughout the shopping experience.

Examples include meal boxes, bakery bundles, gift hampers and curated food combinations.

This turns the platform from a static product catalogue into a dynamic retail environment.

A loyalty layer

The shopping experience is also connected to Artcaffé’s Moments Club, allowing customers to access member-specific benefits and pricing.

The platform promotes Moments membership directly within the shopping journey, creating a bridge between e-commerce, customer retention and the broader Artcaffé experience.

The Technology

Shopify

Shopify provides the underlying commerce infrastructure, allowing Artcaffé Market to manage its growing product catalogue and online shopping experience through a scalable platform.

Location-aware shopping

The experience incorporates delivery and pickup workflows, with store and location selection forming part of the customer’s shopping journey.

Structured product architecture

A broad catalogue requires a strong underlying information architecture.

Products are organised into categories and collections that make the extensive range easier to browse while giving the business flexibility to create campaigns, bundles and promotions.

Digital-to-physical integration

The platform connects the online customer journey to Artcaffé Market’s physical store network, with customers able to locate stores and interact with the brand across both digital and physical touchpoints.

The Outcome

The result is a digital commerce platform that extends Artcaffé Market beyond its physical stores.

Customers can discover products, explore promotions, shop across multiple categories and choose between delivery and pickup — all through a single digital experience.

For the business, the platform provides a scalable foundation for managing an evolving retail catalogue while creating new opportunities around promotions, bundles, loyalty and digital customer engagement.

The website is no longer simply a place to view what Artcaffé Market sells.

It is another way to experience the market.

What We Built

Digital Commerce

A Shopify-powered e-commerce platform connecting customers with the Artcaffé Market catalogue.

Retail Catalogue

A structured shopping experience spanning food, groceries, bakery, deli, flowers, plants, pantry and more.

Delivery & Pickup

A fulfilment experience designed around customer location and Artcaffé’s physical store network.

Product Discovery

Search, categories, collections and merchandising designed to make a large catalogue easier to navigate.

Promotions & Bundles

Flexible merchandising capabilities for offers, meal boxes, bundles and curated products.

Customer Loyalty

Integration of the Moments Club experience into the digital shopping journey.

The Clever Take

E-commerce becomes considerably more interesting when the business isn’t just an online store.

Artcaffé Market is a physical retail network, a food business, a bakery, a deli, a grocery destination and a lifestyle brand.

The challenge was to translate all of that complexity into an experience that feels simple on screen.

We didn’t just put the market online.

We built another way to shop it.

Built by Clever.